At Scratched, we often get asked the question, "why scratch & win cards?" We felt there was no better way to kick off this post then to answer this question and share our knowledge on the topic. The "scratch & win" promotion is a proven in retail and is viewed by many retailers as one of the most successful promotion types for peaking sales. So, what makes it so successful?
1) Gaming
The randomization of the offers introduces a gambling element and makes it suspenseful for the consumer. The level of discounts available is known, but the "chance to win" the highest value offer drives excitement when scratching.
2) It's a simple, well-known concept
Sales associates understand how it works, and so do shoppers. "Scratch & win" brings a unique opportunity that consumers view as a privilege, but have most likely participated in before, therefore needing minimal guidance beyond the words "scratch & win."
3) Emotion
Consumers make purchases through logic and emotion, and "scratch & win" introduces the emotional element of winning to help drive the purchase.
4) Expectation of consumer
Although the consumer is excited at the chance to win a high-value discount, it is not the expectation. The comfort for the consumer to know they will win at least the minimum offering is enough for them to commit to making the purchase.
5) Control for the retailer
In a world where consumers often make purchase decisions based on reduced price, "scratch & win" gives the retailer control to mix up the discounts. While some will win the high-value discount, most will win a lower value, resulting in more profit for the retailer. Note that these customers still walk away feeling happy with their "scratch & win" experience.
O'Naphtali Company Limited is a printing solutions company whose specialization is scratch cards printing in Nigeria, are not limited to scratch cards printing only. We also provide others printing services which include Business cards, End of the year Annual report, promotional cards, adhesive stickers, Scratch-off cards, Flyers, Brochures, Gift voucher, Invitation cards, Letterheads, Invoice book, hologram and more.
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Call John 08069239069, 07019080826
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